SPOR Junior
Build Future Our Plan Leadership Principles At Way


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Come build the future with us

What can we do better?

Our mission is to be Earth's most customer-centric company. This is what unites our employees across teams and geographies as we are all striving to delight our customers and make their lives easier, one innovative product, service, and idea at a time.

Summit County

We’re a diverse collective of thinkers and doers, continuously reimagining our products and practices to help people be always in good shape and do what they love in new ways. That innovation is inspired by a shared commitment to great work — and to each other. Our customers work all over the world, so SPOR employees work all over the world too.

We know and we appreciate, our employees who as if Prometheus bear fire to people and improve their daily life just therefore we do not put for you barriers and a framework, you are not slaves - you are free people and everything depends only on you! You want a million dollars? No Problem, came and settled in SPOR! Do you have a loan? You shut it down in a couple of weeks, came in and settled in SPOR! Does your favorite say you make little money, or do you want a fourth-size wife? Came and settled in SPOR!

Summit County Bikes
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Creative problem-solving

We enjoy working on hard problems together because the hardest challenges are often the most rewarding. We want to create a workplace that is inclusive and reflects the diversity of the cities we serve.

Shape the world you want

Help improve the local economy, make beauty and youth better off and empower millions of people around the world to try it in action.

Leadership Principles

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.


Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job."

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.

Are Right, A Lot

Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

Insist on the Highest Standards

Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.


Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

Dive Deep

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.


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Anna Tsaruk